So in class we got our first guest speaker which was exciting because we as a class got to learn more from someone who was an entrepreneur. The guest speaker was named Erik Hanberg and he talked about the ups and downs he had in business and also talked about what kind of business he does. So he talked about how he loved reading and writing books so he became a publisher and he also told us what types of books he writes and how he markets them. He also told us a technique where we can test the market by sharing the story that he was marketing a book before he even wrote it. So after that he found out that people are interested and wanted to buy it, he then started to write the book. So this shows he was trying to test out whether his business will work or not which is a great and helpful idea. Not only that he released many books and one of his book even got sold out about thousands of copies which is a huge thing. Eric also talked about how he loves entertainment and thus started the podcasting business and its called the Channel 253 where he has about 8 channels and many people listen to it. Eric also talked about how he worked at a nonprofit theater and thought it would be better to own a theater but figured out it was too costly and he lost money, but he said there are ups and downs in businesses. After he talked about everything, there were many students that asked him questions so I did too and I asked him that as an entrepreneur do you need a backup plan when you start a business. He answered and said yes because there are many times when you start something it will fail so having a backup is important and also said that he also has several side businesses that help him live a good life and gets paid well. So overall having a guest over was great because as students we learned many things about how to start our own business and what obstacles we have to go through while creating it.
After going to class last week I learned a lot of things such as people can steal ideas and we need to be secure before it happens. There are people who are trustworthy but there are people who can be clever sometimes so it is always sensible to protect your intellectual property. We learned about different methods in class in which we can protect our intellectual property. One method was creating a trademark. So with a trademark, such as a symbol or some kind of name our company will be unique from other companies. For example the apple company has their own logo which makes them stand out and different. So having a symbol of some sort is necessary in order to make the company standout. Also another way to protect your intellectual property is by copyright. Copyright helps an entrepreneur because then nobody can legally change or copy the work you have. So this right is great because then no stranger can copy the same idea and this method helps one protect their intellectual prop...
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